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Your Privacy: Overview
This privacy policy (this “Privacy Policy”) sets out the privacy policies and practices for lululemon athletica inc. and its subsidiaries and affiliates including lululemon athletica Australia Pty Ltd., lululemon athletica new zealand limited and lululemon HK limited (collectively “lululemon”) with respect to how lululemon collects personal information. It also describes how lululemon maintains, uses, and discloses personal information. This Privacy Policy applies to information collected from you by lululemon via this website and other websites operated or provided by lululemon, including www.lululemon.com, www.lululemon.ca, www.lululemon.com.au, www.lululemon.com.hk, www.lululemon.co.nz and various subdomains (collectively, the “Sites”); our retail stores (the “Stores”); our Guest Education Centre (the “GEC”); and our mobile applications, as well as any other applications or services that display this policy (collectively, the “Services”), and other places where or means by which we may collect personal information. This Privacy Policy also sets out how you can access and request correction of certain information that lululemon may collect about you. In this Privacy Policy, “personal information” means information or opinion about an individual whose identity is apparent or can be reasonably ascertained from the information or opinion as further defined under applicable privacy laws, including, but not limited to, Your Contacts and other personal information collected through the Services.
Please note that the Sites may contain links to other third party websites that are not controlled or operated by lululemon, including Afterpay. This Privacy Policy does not apply to such third party websites, and lululemon is not responsible for the content of such third party websites or the privacy practices of such third parties. Therefore, lululemon encourages you to request and review the privacy policies of any third parties before disclosing your personal information to such parties or when visiting such third party websites.
If you choose to purchase lululemon's products or services through the Afterpay service which is offered to you on our Sites, please be aware that lululemon is not responsible for the content of their websites or their privacy practices. You should review their PRIVACY POLICY and TERMS of Use prior to disclosing any information to Afterpay or using the Afterpay service.
Consent
BY SUBMITTING PERSONAL INFORMATION TO LULULEMON OR ITS SERVICE PROVIDERS AND AGENTS, YOU AGREE THAT LULULEMON MAY COLLECT YOUR PERSONAL INFORMATION AND YOU CONSENT TO THE USE, DISCLOSURE AND TRANSFER OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY AND AS PERMITTED OR REQUIRED BY LAW.
Revisions to This Privacy Policy
lululemon reserves the right, in lululemon’s discretion, to change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. However, lululemon will treat your continued use of the Sites and Services following such revision as your acceptance of the revised terms. All revisions will be posted to the Sites and will apply to any personal information collected on or after the date posted. lululemon will obtain the necessary consents required under applicable privacy laws if it seeks to collect, use or disclose your personal information for purposes other than those to which consent has been obtained unless otherwise required or permitted by law.
This Privacy Policy was last updated June 15 2022.
Collection of Your Information
lululemon may collect personal information in connection with your use or purchase of lululemon’s products and services, including at the Stores or through your use of the GEC or the Sites or through your use of the Services, which may include information provided in connection with the following activities:
Registering or filling in forms on the Sites or in the Stores. This includes information you may provide when you request additional information about lululemon’s products and services or sign up to receive lululemon’s e-mail newsletters or coupons.
Downloading and using one of our mobile applications.
Completing a profile or uploading goals to the Sites.
Purchasing any product or service from lululemon, whether at a Store or through the GEC or the Sites.
Providing design or product feedback or making other submissions to lululemon.
Visiting our stores where we use closed circuit television (CCTV).
Requesting information or assistance from lululemon. lululemon may also keep a copy of any communications or correspondence you may send to it, including any e-mail communications.
Participating or responding to consumer survey or requests for consumer’s opinions, concerns, and preferences regarding lululemon’s products and services.
Participating in consumer contests, sweepstakes and other promotions.
Using other features of the Sites or Services that may be offered from time to time, and may require such information in order to utilize the feature (including but not limited to making a Submission as defined in the Terms of Use).
The personal information that lululemon may collect may include your name, username, password, email address, age, date of birth, gender, address, telephone number, credit card and debit card numbers (with expiration dates), personal preferences, and any other personal information that you choose to include in your profile, your submissions of your goals to lululemon, or in other communications to lululemon. In addition, lululemon may collect additional information from users of our Services, such as our mobile applications as described in the “Mobile Applications” section below. You represent and warrant that you have the right and authority or have obtained all necessary consents to provide any information, including any personal information of another individual, that is provided by you to lululemon.
lululemon may also collect information that may not be personal information, which may include, but is not limited to, the frequency of user visits to the Sites and Services, the routes by which users access the Sites and Services and use of any hyperlinks available on the Sites and Services. lululemon or its service providers and agents may process and use this aggregate data for various purposes including, but not limited to, analysis of this data for trends and statistics, development of the Sites and Services and the Sites’ and Services’ features and offerings, assessing patterns of use, or planning and evaluating marketing initiatives. This information is gathered by certain tools and methods such as the collection of your IP address or the use of cookies and is maintained, used and disclosed in aggregate form unless otherwise noted.
Mobile Applications
lululemon may from time to time offer users the ability to download and use mobile applications. By downloading and/or using these mobile applications, you agree to any applicable Terms of Use, which shall be provided to you when you download the mobile applications and which shall be available at any time during your use of such mobile applications, as well as to this Privacy Policy. You may be required to provide personal information in order to use the mobile application, including your first name, last name, email and password. You will have the option of providing other personal information in connection with your use of the mobile application, such as your picture, your physical location, your birthdate and your gender.
If you have provided permission through your device to allow us to collect location information, lululemon may obtain pinpointed physical location information from technologies like GPS, Wi-Fi, or cell tower proximity. You should check with your device provider on how these settings concerning location information are updated. The mobile application may use the geo-location features of that application (GPS or network-based) to support your use of location-based tools such as locating classes, teachers and studios near you.
Some of our mobile applications allow you to connect with Facebook and import your Facebook information, such as your friends’ names, as well as your device contact list (collectively, “Your Contacts”) into the application for the purpose of allowing you to invite such persons to download the application or to invite them to participate in certain activities, such as a yoga class. If you agree to connect our mobile applications with Facebook and to share information and Your Contacts, you grant lululemon permission to access and use such information for such purposes provided in this paragraph of the Privacy Policy. You further represent and warrant that you have the right to share and transfer Your Contacts with lululemon and that lululemon’s use of Your Contacts for the purpose provided in this paragraph does not violate the rights of any third party. Please note that lululemon does not, in any way, control the information that Facebook collects from you.
lululemon may also offer customers the ability to make purchases through mobile applications operated by our in-store educators. By conducting purchasing activities using these mobile applications, you agree to our Terms of Use as well as to this Privacy Policy.
You will have the option to opt-out partially or completely from any of our mobile applications or withdraw any permission granted to lululemon.
Cookies
Like many websites, lululemon utilizes “cookies” to maintain a record of your visit to the Sites and your use of the Services. A cookie is a small text file that is transferred by a web server and stored on the hard drive of your computer or mobile device. It can only be read by the server that sent it to you. This information does not identify you personally and you remain anonymous unless you have otherwise provided lululemon with personal information.
Cookies help lululemon to improve the Sites and Services, and to deliver more personalized service by enabling lululemon to estimate audience size and usage patterns; to store information about your preferences; to speed up your searches and to recognize you when you return to the Sites or use the Services.
Most web browsers automatically accept cookies. If you would prefer to prevent your computer from accepting lululemon’s cookies, you may follow your Internet browser’s steps for doing so. Please note, however, that if you do disable cookies from your browser, you may not be able to access certain sections of the Sites or the Services.
IP Addresses
An IP address is a computer's numeric address, by which it can be located within a network. lululemon may record your IP address when you visit or use services or features on the Sites. lululemon may use your IP address for the purposes noted above, and also to help diagnose problems with lululemon’s server, or to administer the Sites. lululemon may also use your IP address to identify you when lululemon feels it is necessary to enforce compliance with this Privacy Policy or the Terms of Use, or to protect the Sites, Services, systems, information, employees, service providers, business partners, users, customers and others.
Third Party Analytics and Tracking
lululemon uses automated devices and applications provided by third parties, such as Google Analytics (including Google Analytics’ Demographics and Interest Report), Adobe Analytics, Adobe Target and Bazaarvoice, to evaluate usage of our Sites and Services. We also may use other analytic means to evaluate our Services. We collect information from these third parties and use these tools to help us improve our Services, performance, and user experiences. These entities may use cookies and other tracking technologies which collect information to perform their services. We do not share personal information that we collect directly with these third parties. However, these third parties may collect personal information directly through the use of cookies and other tracking technologies. For an explanation of the information collected by these third parties and their respective privacy policies, please go to the Bazaarvoice Privacy Policy and the Google Analytics privacy policy. Those wishing to opt out of Google Analytics data collection should use the Google Analytics Opt-out Browser Add-on. Those wishing to opt out Adobe Analytics and Adobe Target should use Adobe's opt-out tool.
Please note that these third parties use cookies — text files that are stored on your computer and that enable an analysis of your use of the Sites. You can prevent the collection of data concerning your use of the Sites (including your IP address), which are generated by the cookie, and the processing of that data by Google by downloading and installing the browser plug-in that is available under the following link: download and install the browser plug-in. To delete, disable and opt-out of cookies used by Bazaarvoice, please go to the opt-out section of the Bazaarvoice Privacy Policy.
lululemon collects transactional information and browse behavior on our website. lululemon may use such information to offer you recommendations for products and services that are relevant to your interests. lululemon uses the services of trusted third parties to offer you meaningful recommendations during the online experience. lululemon shares IP address, unique ID number, and shop and browse behaviour with the third party service provider on an aggregate basis but does not share personal information for these purposes.
lululemon also works with trusted third parties that use tracking technologies to serve advertisements on our behalf across the Internet. These companies may use cookies and tracking pixels to collect non-personally identifiable information such as items viewed, items added to your shopping cart and items purchased during your visits to our website in order to help show advertisements on other websites likely to be of interest to you. If you would like more information about this practice or to opt-out of this use of your anonymous information, please visit http://www.networkadvertising.org.
Surveillance Cameras
When you visit one of our Stores, lululemon may be using surveillance cameras which may capture images of you. lululemon uses surveillance cameras for security and crime-deterrence purposes. lululemon will only use surveillance cameras in a non-covert manner and in spaces that are accessible to the public (for example, at the entrance of our Store) or semi-accessible to the public (for example, inside our Store but not including private spaces such as bathrooms or changing rooms). Footage from the surveillance cameras may be used by lululemon to detect and capture evidence of crimes such as theft.”
Protection of Your Information
To prevent unauthorized access or disclosure, maintain data accuracy and facilitate the appropriate use of information, lululemon uses physical, technological and administrative procedures to protect the personal information that lululemon collects from loss, unauthorized access, modification, disclosure or other misuse.
Nevertheless, Internet or wireless transmissions are never completely private or secure. You understand that any messages or information you send to the Sites or through the Services may be read or intercepted by others. If you have any questions about the security of personal information collected by lululemon, please contact: [email protected].
You should also be aware that certain aspects of the Sites and Services are not confidential and are available for public viewing. For example, other users of the Sites and Services will be able to view your profile and goals that are publicly available. Any submissions that you may post to any publicly available blogs or other publicly available features of the Sites and Services are not confidential and may be viewed by other users of the Sites and Services. By making personal information publicly available where the Sites and Services allow you to do so, you consent to such publication by lululemon or its service providers and agents. Please refer to the Terms of Use for additional provisions relating to user submissions that may apply to you.
Use of Your Personal information
Upon lululemon’s collection of your personal information, lululemon may use such personal information internally, separately or in combination with pre-existing information, for the following purposes:
To develop, enhance, market, sell or otherwise provide information, products or services;
To establish and conduct commercial relationships, including to process purchases or other transactions and to conduct or administer other transactions that you may engage in with lululemon including at the Stores, on or through the Sites or through the GEC or through the Services;
To conduct or administer contests, sweepstakes or other promotions in which you have participated;
To contact you and to respond to any communications that you may have had with us;
To troubleshoot problems with the Sites and Services;
To customize your experience or homepage on the Sites;
To develop and manage lululemon's business and operations;
To enforce lululemon’s Terms of Use or comply with this Privacy Policy;
To detect and protect lululemon and other third parties against error, negligence, breach of contract, fraud, theft and other illegal activity, and to audit compliance with lululemon’s policies and contractual obligations;
To engage in business transactions, including the purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving lululemon;
As permitted by, and to comply with, any legal or regulatory requirements or provisions;
To access, preserve, disclose and use your personal information contained in your account, all Submissions (as defined in the Terms of Use), all communications to and from you, all information relating to your use of the Sites, if lululemon is required to do so by law or legal process or if lululemon determines, in its sole discretion, that such action is necessary to protect the rights of lululemon, third parties, and other users of the Sites or for purposes of responding to your request for customer service; or
For any other purpose to which you consent.
Disclosure of Your Information
lululemon may disclose or transfer your personal information to its subsidiaries or affiliates and to third parties whom lululemon hires to provide services on lululemon’s behalf, including, but not limited to, support services, website services, delivering promotional materials, contests, sweepstakes and other promotions, and answering customer questions about lululemon’s products and services. These subsidiaries, affiliates and third parties may be located overseas and your information may be transferred outside of your country of residence including to the United States, Canada, Hong Kong SAR and Australia. lululemon will only provide those third parties with the personal information that they need to deliver the services to lululemon and/or on lululemon’s behalf. While in another jurisdiction for processing, the information may be accessed by the courts, law enforcement, and national security authorities of that jurisdiction. lululemon will not disclose your personal information to third parties for their direct marketing purposes without obtaining prior affirmative consent. In the event that lululemon is involved in a business transaction, including the purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving lululemon, you consent to your personal information and any other information lululemon may have collected being transferred to another party in connection with such transaction. You also consent to lululemon disclosing your personal information to legal, financial, insurance, or other advisors in connection with such business transaction or management of all or part of lululemon’s business or operations; as consented to by you from time to time, including to fulfill any other purposes that are identified when the personal information is collected; or as otherwise permitted or required by law.
Retention of Your Personal information
The personal information that you provide will be retained by lululemon in accordance with applicable laws. However, lululemon will take reasonable steps to destroy or permanently de-identify personal information it holds if it is no longer needed for lululemon’s business purposes.
Choice and Opt-Out Preferences
lululemon does not collect your personal information unless you choose to provide it. If, at any time, you prefer not to receive further email communications from lululemon (except in connection with information, products or services that you specifically request), you will have the ability to unsubscribe from such communications by means of a link provided in every broadcast e-mail that is sent to you by lululemon. If, at any time, you prefer not to receive any other form of communication from lululemon, you will have the ability to unsubscribe from such communications by contacting us by email.
Access and Correction
lululemon will take reasonable steps to ensure the personal information it holds is accurate, complete and up to date. Upon your written request, subject to certain exceptions provided by law, lululemon will inform you of the existence, use and disclosure of your personal information and give you access to that information. Additionally, if you have any questions or enquiries relating to our privacy practices or procedures, or if you believe that the personal information that lululemon holds about you is not accurate, complete or up to date you may write to the Privacy Officer at the address provided below. lululemon will respond to your requests to access or correct personal information in a reasonable time. If you are able to establish that the information is not accurate, complete or up to date, lululemon will take reasonable steps to correct the information so that it is accurate, complete and up to date.
There is no charge for requesting access to your personal information but lululemon may require you to meet lululemon’s reasonable costs in providing you with access (such as photocopying costs or costs for time spent on collating large amounts of material).
Request for Access and Correction, Questions, Comments or Complaints
lululemon welcomes questions and comments about this Privacy Policy. Requests for access and correction of your personal information, and questions or comments should be directed to the lululemon Privacy Officer at:
lululemon athletica
Attention: Privacy Officer
1818 Cornwall Avenue
Vancouver, BC
V6J 1C7
Canada
Email: [email protected]
If you are still not satisfied about the way in which we have handled your personal information, you can contact the Office of the Australian Information Commissioner (www.oaic.gov.au) or the Office of the Privacy Commissioner (www.privacy.org.nz) for guidance.
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